Making the invisible visible

A first idea. A busy business.
A question you can't quite answer.

Talk it through with Andaa and turn what you know into a plan you can use.

Start your free plan See it on a phone

Free first plan · English, Kiswahili, and other languages spoken in Africa

AndaaBusiness advisor
Kile Fresh Greens · Kileleshwa
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Adapted from a real test conversation with Andaa. Pick a stage to jump ahead.

~12 questions for the short interview◆5 documents, sent as PDFs in the chat◆3 languages, typed or spoken◆~1 min to build your documents◆0 figures invented · gaps are marked as gaps◆~12 questions for the short interview◆5 documents, sent as PDFs in the chat◆3 languages, typed or spoken◆~1 min to build your documents◆0 figures invented · gaps are marked as gaps◆

On your phone

It works where you already talk.

No app to download and no forms to fill. Andaa runs in the chat on your phone, the same place you talk to customers and suppliers.

AndaaBusiness advisor
1 · Say helloPick where your business is today. Andaa greets you in all three languages and carries on in yours.
AndaaBusiness advisor
2 · Speak, don't typeSend a voice note in Kiswahili. Andaa plays back what it heard and asks when two figures don't fit together.
AndaaBusiness advisor
Screen recording
3 · Get your documentsRecorded on a real phone. The PDFs arrive in the chat. Ask for your own colour and they come back recoloured.

How it works

Three steps. One conversation.

You already know your business. Andaa asks the right questions, works through the figures with you, and writes it all down.

  1. 01

    Start where you are

    An idea, a launch in the works, or a business that's already trading. Tell Andaa which one, in your own words.

  2. 02

    Answer by voice or text

    Around 12 questions for the short interview, more if you want the full picture. Rough figures and shorthand like “2mil” are fine.

  3. 03

    Get five documents

    Your profile, plan, SWOT, financial summary and marketing plan arrive in the chat, built from one record of your business.

Why Andaa

It checks your numbers before it writes your plan.

A plan built on figures that don't add up is no use to you or a lender. When two of your numbers disagree, Andaa asks you about it instead of guessing.

  1. 1 · You say
    0:32
    Nimesikia (here's what I heard):
    • 120 maize sold a day
    • KES 50 each
    • KES 3,600 coming in a day

    A roasted maize seller on Tom Mboya Street describes the business in a Kiswahili voice note.

  2. 2 · Andaa checks
    120 a day× KES 50
    should beKES 6,000
    you saidKES 3,600
    Doesn't add up

    Andaa does the sums in ordinary code, not with the AI, so the arithmetic can be trusted.

  3. 3 · Andaa asks
    Nimechanganya vipimo viwili: mahindi 120 kwa siku na mauzo ya 3,600. Je, 3,600 ni pesa unazochukua kwa siku?“I've mixed up two measures: 120 maize a day, and sales of 3,600. Is 3,600 the money you take in each day?”

    One clear question, in the seller's language. The plan is only written once the numbers agree.

What else Andaa does

Voice notes, both ways

Send a voice note and Andaa can reply with one. Prefer reading? It replies in text with short points.

Speaks the way you do

English, Kiswahili, Af-Soomaali, and the mix in between. “Sawa bro” gets a “sawa bro” back.

Nothing made up

Anything Andaa couldn't establish is marked as such in your documents, never filled in with a guess.

Short or full interview

Start with the figures. Say “keep going” any time and Andaa asks the rest, then rebuilds your documents.

In your colours

Reply with a colour, like navy, green or #1a7f5a, and your documents come back in it.

You have the final say

Reported figures, estimates and gaps are labelled, so you know what to check before you share a document.

Your language

Ask in your language. Get answers in it too.

The conversation stays in the language you choose. Your documents are written in English, ready to share with a bank, a programme or a partner.

English

How far along is your business?

It's already running. I sell fresh vegetables near Kandara Road.

Kiswahili

Biashara yako iko hatua gani?

Tayari inaendelea. Nauza mboga na matunda Kileleshwa.“It's already running. I sell vegetables and fruit in Kileleshwa.”

Af-Soomaali

Ganacsigaagu xaggee buu marayaa?“How far along is your business?”

0:18

What you get

Five documents. One story about your business.

Built from a single record of your business, so the numbers agree from page to page. Yours to review, download and use.

Business plan for Kile Fresh Greens, page 2

Real documents Andaa made for Kile Fresh Greens in Kileleshwa, from a test interview, in the colour the owner chose. The owner's phone number and some details are hidden.

The real Andaa

Start your
conversation.

This is the working Andaa, not a demo. It asks what it still needs to know, skips what does not fit your business, and checks with you when figures do not add up.

Prefer to talk? Tap the mic and say your answer, or send voice notes. No typing needed.

Before you start, add your email and WhatsApp number. Andaa emails you a 6-digit code to confirm it's you, and your conversation is saved to it.

Interview length
◉

Your answers stay yours.
Andaa records what you say, marks what it worked out, and leaves the rest blank. How we handle your information

AndaaReady to start
Understanding the business0%
Andaa
Coming soon

An advisor that stays after the plan.

Your business changes, and your guidance should keep up. Andaa+ is being built as an advisor you can come back to at any hour, with your business already in mind. It includes Andaa Ledger.

Andaa Ledger Bookkeeping in WhatsApp

  • Forward, don't type. Send photos of receipts and invoices, and forward your mobile-money messages. Andaa keeps the books.
  • Ask in plain words. “What did I make this week?” gets a straight answer, in your language.
  • Tax-ready reports. Clean records for the taxman, and for a lender if you choose to share them.
Join the waitlist

Pricing will be announced before launch.

AndaaBusiness advisor
Andaa+ with Andaa LedgerIllustrative: Kile Fresh Greens' week in the books, then advice on seasons, prices and suppliers, worked out from those books.

Also planned for Andaa+

  • “My costs went up. What should I review?”
  • “I've got a new idea. Does it fit?”
  • “Where can I find a reliable supplier?”
  • “How do I make my business formal?”
  • “What changed since my last plan?”
Planned capabilities · AI guidance, not human support

For institutions

Better conversations with the businesses you support.

For banks, lenders, enterprise programmes, accelerators and business networks.

Available today

Start with the owner's story

Guided interviews turn owners' answers into a structured business record and five documents your team can review, with estimates and gaps labelled.

Tailored pilot

Your questions, your format

Share your forms and templates, and we shape the interview and outputs around them, from programme applications to a one-page business summary.

Planned

A view across your cohort

Dashboards and exports to help teams review submissions, spot information gaps and follow updates.

Discuss a pilot

Andaa supports preparation and information collection. Information comes from business owners and is not independently verified. Institutions keep responsibility for verification, eligibility and lending decisions. Documents do not guarantee funding.

Pricing

Start free. Build from there.

Andaa

Free

Your first full conversation and plan.

  • Guided conversation, typed or by voice
  • Five business documents
  • PDFs in your chat or your email
Build my free plan

Andaa+

Coming soon

Support as your business changes.

  • Andaa Ledger: bookkeeping in WhatsApp
  • Ongoing AI guidance, any time
  • Help with sourcing and getting formal
  • Plan updates and progress reviews
Join the waitlist

For institutions

Let's talk

A pilot shaped around your needs.

  • Interviews built on your requirements
  • Document formats for your team
  • Implementation scoped together
Discuss a pilot

Questions

Before you begin.

Something else on your mind? hello@tryandaa.com

Can I use Andaa if I only have an idea?

Yes. Choose “Exploring an idea” and start with what you'd like to offer. The conversation helps you think through customers, startup needs and first steps. You don't need a running business.

What if I don't know my numbers?

Say you're unsure, or give a rough figure or a range. Andaa organises what you know, labels estimates, and marks the gaps instead of filling them in.

Can I speak instead of typing?

Yes. Send voice notes in English, Kiswahili or Af-Soomaali, and Andaa can reply with a voice note too. Your documents are written in English.

What is free, and what will be paid?

Your first full conversation, including all five documents, is free. Andaa+ is planned ongoing support, and its pricing has not been announced.

Will these documents help me get a loan?

They can help you organise information for a financing conversation. Each lender sets its own requirements and may ask for more records. Andaa does not approve loans or guarantee funding.

Who can see my information?

You, and the services Andaa needs to run. Andaa does not sell your information or share it with lenders. Our privacy page lists every service we use, including the AI behind Andaa.

Your next step starts here

You don't need it all figured out.

Bring your idea, your questions, or the business you've already built. Andaa will work from there.

Build my free plan